Marin Ivezic is a Partner at PwC (PricewaterhouseCoopers), specializing in risks and cybersecurity of emerging technologies. His work on some of the most difficult technology problems that world-class organizations have experienced – including ones that involve AI – has given him ample opportunity to research the transformative nature of AI.

He has worked with clients who adopted AI to eliminate thousands of jobs, increasing profits by cutting costs. And he has worked with clients who adopted AI to augment their workforce’s skills and increase profits while creating additional jobs.

These experiences led him to closely study the current debate on AI’s effect on business’ future. Some prognosticators view AI as ushering in a utopia. Others view it as a disaster that will leave humankind destitute, or even render it extinct. Others yet suggest that AI will have little noticeable effect.

Marin takes a fourth position. He sees AI as having potential for incredible good, but that that good will come only if business leaders recognize its transformative nature and position their organizations – and themselves – to thrive in that transformed environment.